SWATCH GROUP TAKES TIFFANY WATCH CO. LTD

This week’s watch news takes us by surprise.  Tiffany Watch Co. Ltd, who we thought had a great brand of watches that represented the Tiffany & Co. brand, has sold out to the Swatch Group.

Now the luxury watch making division of Tiffany & Co  is no longer owned by Tiffany & Co..  The new luxury watches still have some specific Tiffany & Co.  touches including the Roman Numeral hour markers and the Tiffany & Co. label, but some things have changed.

Some people aren’t too happy about the new watch designs.  Ariel Adams, a blogger at The Luxist, says “The watch designs were nice, but not Tiffany & Co. nice. There was no magic appeal or charm, and the timeless look that Tiffany & Co. watches typically have was absent – in my opinion.”

As of now the new luxury watches are not available on the Tiffany & Co. website but the launch of the new line is expected soon.